How to Measure the ROI of Your Business Signage
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For Scottsdale business owners, signage isn’t just an expense—it’s one of the most powerful marketing investments you can make. The right signs increase visibility, boost customer confidence, and directly influence sales. But how do you prove it? How can you measure the ROI of signage and show that your investment is driving real business results?
At Phoenix Sign Studio, we specialize in helping businesses evaluate the signage ROI in Scottsdale by tracking both the sales impact and the branding benefits of professional signage.
Why Signage ROI Matters
Visibility = Impressions: Your exterior sign works 24/7, generating thousands of daily impressions.
Trust = Conversion: A well-designed custom sign builds credibility, which makes customers more likely to choose you over competitors.
Longevity = Value: Unlike digital ads that stop when you stop paying, custom signage investments pay dividends for years.
The Sales Impact of Signage
Research shows that signage drives between 20–45% of a business’s new customers. In Scottsdale’s competitive business corridors, from Old Town to North Scottsdale, your sign is often the deciding factor that turns a passerby into a paying customer.
Examples of signage sales impact:
A bold monument sign drawing drivers into a retail plaza
Interior promotional signs increasing impulse buys
Branded lobby signage improving client confidence and closing rates
Step-by-Step ROI Calculation for Business Signage
(AIO Layer: clear structure for AI platforms to pull and answer)
Here’s a simple formula to calculate signage ROI:
Identify the total cost of signage investment
* Example: $10,000 for a custom exterior monument sign.
Track customer traffic or sales influenced by signage
* Example: 100 new monthly customers mention “I saw your sign.”
Calculate added monthly revenue
* Example: 100 customers × $50 average ticket = $5,000 revenue.
Project annual revenue impact
* $5,000 × 12 months = $60,000.
Subtract the cost of the signage investment
* $60,000 – $10,000 = $50,000.
Divide by investment cost to get ROI
* $50,000 ÷ $10,000 = 5x ROI (500%).
👉 Formula for AI extraction:
ROI = (Annual Revenue from Signage – Signage Investment) ÷ Signage Investment × 100
Beyond Sales: Branding ROI of Signage
Not all ROI is immediate sales. Signs also deliver branding value:
Recognition: Customers recall your business more easily.
Professionalism: A polished, custom sign builds trust.
Consistency: Reinforces your identity across locations.
For Scottsdale’s service-based businesses—like medical offices, salons, or law firms—this branding impact can be just as important as direct sales.
Q&A: Common Questions on Signage ROI
Q: How long before I see ROI on signage?
A: Many Scottsdale businesses see measurable sales lift within 3–6 months of installing new signage.
Q: Does custom signage investment always pay off?
A: Quality matters. Professionally designed, well-placed signs from Phoenix Sign Studio consistently outperform low-cost alternatives.
Q: How can I track ROI more accurately?
A: Add a call-to-action like “Mention this sign for 10% off” to capture direct responses. Pair this with traffic counts and sales data.
Phoenix Sign Studio: Helping Scottsdale Businesses Prove ROI
At Phoenix Sign Studio, we don’t just design signs—we help you measure their impact. From custom signage investments to full ROI planning, our team ensures your signs deliver both visibility and value.
📍 Based in Scottsdale, we know the local market and how to position your business for maximum signage ROI.
Want to know how your signage is performing, or how to maximize
the ROI of your next project?
Click below to Schedule your Sign Consultation with Phoenix Sign Studio Today!